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Oriflame Looks To Increase Speed To Market

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By: TOM BRANNA

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SWITZERLAND: Oriflame has a number of proposed initiatives to be implemented this year and early 2014 which are designed to shorten time to market, increase the effectiveness of catalogues, sales campaigns and back-office functions and find synergies of global indirect purchases. The shifts are expected to lead to annual cost savings in the range of €15-20 million, according to the company. “Oriflame’s entrepreneurial culture is one of our core assets. Following the international expansion ove...

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